Ultimate Google Ads Guide for B2B & B2BC Brands

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Growth Framework

Once we know the strategy, goal and KPIs, and have an understanding of the ICP and our budgets, we then decide that Google Ads would be the right channel to grow leads and revenue.

Understanding the high-level strategy

Goal and KPIs

Ideal Client Profile

  1. Company Size
  2. Company Industry
  3. Titles
  4. Interest



Google Ads Framework

The team at B2B Campaign Agency has developed its own framework after working with 100+ B2B companies.

The framework consists of the optimal account structure for B2B advertisers to maximize leads across paid search, Display, Discovery and YouTube.

In this guide, we will only cover paid search.

Paid Search

Paid search works great for B2B & B2BC advertisers where it has a clear need/intent for your services, an example can be local service businesses such as plumbing, pest control and construction.


It is very important to show up when users are searching for your brand but most advertisers don’t and it is especially important when you work in a niche with high competition.


You would need to create specific campaigns based on the services you provide. It might be split by categories such as location, price and value to your business.


In the B2B world, one of the most common way to generate leads are to appear when people are searching for your competitors’ brand. 

Considering hiring us as your Google Ads Agency?

Our Google Ads Process

Our Google Ads consist of a 10-step process.

1. Complete Purchase

2. Email Intake Form Sent To You

3. Complete Intake Form

4. Grant Us Admin Access to Google Ads

5. New Account Structure

6. Approve Strategy & Ads

7. Launch

8. Campaign Optimization

9. Monthly Reports

10. Testing, Testing, Testing


From 4x to 17x ROAS in 12 months

We have worked with ROAS Growth Labs for over a year now and we’re really happy with the results. Lately, we are seeing a ROAS (Return of Ad Spend) of 17x from non-branded keywords on Google Ads and we are now looking to use them across other paid channels.


CEO @ eclincher

Group M White Label Partner

ROAS Growth Labs has been working with GroupM for a couple of years and we are extremely delighted and satisfied with his work. He is efficient and hard-working. With Petter’s work, we have been able to achieve great results and exceeded the clients’ expectations and KPIs. Petter has been involved with national as well as international clients and from his well-structured work and a real passion for digital marketing, GroupM and our clients are very happy with the results and performance.


Paid Search Lead, GroupM

Pay Per Performance Performance Marketing Agency