We are a performance marketing agency that consist of high-performing individuals in the B2B space and we were tired of not being compensated for the time and effort we put in, so we changed our pricing model from the typical retainer model where we were given a flat fee per month, to now charge per qualified lead and the revenue we generate.
Our clients have booked calls and won deals from top companies such as:
Charged a flat fee per month, usually, the value perceived from the client was not matching the agency fee received. Or, the agency is feeling that they are not compensated enough.
We get paid per performance (ie. cost per lead, cost per revenue) which is a win-win situation for us and our partners.
That means that we are incentivised to do the best work for our partners and the partner is only charged if we are generating value for the business.
We grew eclincher, the award-winning social media management tool, return on ad spend (ROAS) from 4x to 17x YoY, only running on generic terms (no branded traffic!).
Generated $339.348 in value with an spend of $1270, so ROAS of 26720%.
Scaled paid search globally; improved the number of leads from PPC by 467% while reducing the cost per lead by 82% QoQ
Increased sign-ups on LinkedIn by 146%, decreased cost per sign-up by 57% with 11% less ad spend QoQ.
Don’t worry, only 10% of the meetings we are having with businesses, we agree on a pay per performance deal. If you don’t qualify after having a discovery call, we will let you know and offer you a retainer for the first quarter so we can see what data that comes in, and after the first 3 months, we can propose a pay per performance deal, if the results look promising.
A pay per performance deal consists of a fixed fee per qualified lead and a percentage of revenue (rev. share). A sales qualified lead might be an appointment for local businesses, a trial for a SaaS business and a demo for a technology company.