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We are a performance marketing agency that consist of high-performing individuals in the B2B space and we were tired of not being compensated for the time and effort we put in, so we changed our pricing model from the typical retainer model where we were given a flat fee per month, to now charge per qualified lead and the revenue we generate.
Our clients have booked calls and won deals from top companies such as:
Charged a flat fee per month, usually, the value perceived from the client was not matching the agency fee received. Or, the agency is feeling that they are not compensated enough.
We get paid per performance (ie. cost per lead, cost per revenue) which is a win-win situation for us and our partners.
That means that we are incentivised to do the best work for our partners and the partner is only charged if we are generating value for the business.
We grew eclincher, the award-winning social media management tool, return on ad spend (ROAS) from 4x to 17x YoY, only running on generic terms (no branded traffic!).